Privacy policy

Privacy Policy

Last updated: July 7, 2026

CubSoftly ("we", "us", or "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). CubSoftly is powered by Shopify, which enables us to provide the Services to you.

 

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

 

  • Contact details: including your name, address, billing address, shipping address, phone number, and email address.

     

  • Financial information: including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.

     

  • Account information: including your username, password, security questions, preferences and settings.

     

  • Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

     

  • Communications with us: including the information you include in communications with us, for example, when sending a customer support inquiry.

     

  • Device information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.

     

  • Usage information: including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

     

2. PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

 

  • Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

     

  • Automatically through the Services: including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

     

  • From our service providers: including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

     

  • From our partners or other third parties.

3. HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: To perform our contract with you, process payments, fulfill orders, arrange shipping, manage your account, and facilitate returns and exchanges.

  • Marketing and Advertising: To send promotional communications by email, text message, or postal mail, and to show you targeted online advertisements based on your activity and items previously added to your cart.

  • Security and Fraud Prevention: To authenticate your account, provide a secure shopping experience, detect or investigate fraudulent, unsafe, or malicious activity, and protect public safety.

  • Communicating with You: To provide customer support and maintain our business relationship.

  • Legal Reasons: To comply with applicable law, respond to valid legal processes (including law enforcement requests), participate in litigation, and enforce our terms or policies.

4. HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy:

  • With Shopify and service vendors: Who perform operations on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping infrastructure).

  • With business and marketing partners: To provide personalized advertising via third-party pixels based on your online activity.

  • By your direction: When you consent or request us to disclose information to third parties, such as for shipping or via social media login integrations.

  • Corporate corporate groups: With our affiliates or within our corporate group.

  • Business transactions: In connection with a merger, sale, or bankruptcy, or to protect the rights, safety, and property of CubSoftly and our users.

5. LIABILITY & SAFETY DISCLAIMER (INTEGRATION WITH TERMS OF SERVICE)

While this policy governs your data privacy, our products—specifically the CubPillow and related baby safety essentials—are sold subject to strict safety limitations.

By using our Services and purchasing our products, you explicitly acknowledge and agree to the following terms:

  • Parental Supervision Required: All products distributed by CubSoftly are designed solely as protective cushioning aids and are NOT life-saving devices. They do not replace proper, constant, and active adult or parental supervision. Never leave a child unattended while using any of our products.

  • Limitation of Liability: To the maximum extent permitted by applicable law, CubSoftly, its owners, affiliates, and suppliers shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages, including but not limited to personal injury, physical harm, medical conditions, or wrongful death resulting from the use, misuse, or inability to use any product purchased through this website.

  • Assumption of Risk: The buyer and adult guardian assume all inherent risks associated with toddler mobility, crawling, and walking activities.

6. RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify and may be stored on servers located outside of your country of residence. We utilize Shopify’s enhanced features to improve our business operations and marketing based on your interactions. For further details, please review the official Shopify Consumer Privacy Policy.

7. THIRD PARTY WEBSITES AND LINKS

The Services may provide links to external online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their specific privacy and security policies. We do not guarantee and are not responsible for the privacy, safety, or security of such third-party sites.

8. CHILDREN'S DATA & COPPA COMPLIANCE

The Services are not intended to be used by children, and we do not knowingly collect, solicit, or process any personal information from children under the age of 13. Our products, marketing, and services are directed exclusively to parents, legal guardians, and adults over the age of majority.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information, please contact us immediately at cubsoftly@gmail.com to request that such data be permanently deleted from our systems.

Furthermore, we do not knowingly collect or process sensitive personal information, including health, medical, or biological data regarding infants or children. Any information provided during customer support interactions or product reviews must be submitted solely by an adult. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

9. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, and we may decline your request as permitted by law:

  • Right to Access / Know: The right to request access to personal information that we hold about you.

  • Right to Delete: The right to request that we delete personal information we maintain about you.

  • Right to Correct: The right to request that we correct inaccurate personal information.

  • Right of Portability: The right to receive a copy of your personal information and request its transfer to a third party.

  • Right to Opt-Out of Sale or Sharing for Targeted Advertising: You can opt-out of targeted advertising and data sharing by utilizing the Global Privacy Control (GPC) opt-out preference signal on your browser (see https://globalprivacycontrol.org/ for details).

  • Communication Preferences: You may opt out of promotional emails at any time by clicking the "unsubscribe" link at the bottom of our emails.

Additional Disclosures for California Residents (CCPA/CPRA Notice at Collection):

If you are a California resident, California law requires us to provide you with additional information regarding our collection, use, and disclosure of your personal information.

  • Notice at Collection: We collect the categories of personal information listed in Section 1 above. We use and disclose these categories for the business and commercial purposes described in Sections 3 and 4, including cross-context behavioral advertising via third-party pixels.

  • Opt-Out Rights: You have the right to opt-out of the "sale" or "sharing" of your data for targeted advertising by using browser GPC signals or emailing us.

  • Shine the Light: Under California Civil Code Section 1798.83, you may request information regarding the disclosure of your personal information to third parties for direct marketing purposes by contacting us at cubsoftly@gmail.com.

Additional Disclosures for UK and EEA Residents:

  • Objection and Restriction: You have the right to ask us to stop or restrict our processing of personal data for certain purposes.

  • Withdrawal of Consent: Where we rely on your consent to process data, you have the right to withdraw that consent at any time.

10. SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

 

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

 

11. COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the details below. Depending on your jurisdiction, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

12. INTERNATIONAL TRANSFERS

We may transfer, store, and process your personal information outside the country you live in. If we transfer data out of the UK or EEA, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, unless the destination country provides an adequate level of protection.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our operational, legal, or regulatory practices. We will post the revised policy on this website and update the "Last updated" date at the top of the page.

14. CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your legal rights, please contact us exclusively at our official electronic support channel:

  • Official Email: cubsoftly@gmail.com